Growing interest in physical activity and healthy living transforms the face or our business. High standard of accommodation or breath-taking views have long stopped to impress. When choosing a hotel availability of healthy lifestyle options plays an increasing role. Polish four and five star hotels offer wellness zones and spas as part of their standard package, however, guests` requirements continue to raise. They inquire about gym facilities, diet consultants and fitness classes with personal trainers available.
Investors quickly respond to those global trends aiming to enrich their portfolio with specialised wellness hotels. These facilities, early on from the design phase, strive for highest standards, best equipment with newest infrastructure all planned and executed to cater for needs of most demanding guests, attended to by highly qualified staff.
Location is also of paramount importance and Poland – famous for its wonderful nature – offers many possibilities. Lakes of Masuria, rocky skyline of the Tatras, Jurassic Highland just outside of Krakow – each of those locations may be reason enough to plan a getaway from the city.
One of the most recognized brand names in this branch of industry was created by Dr Irena Eris. Doctor of Pharmacy, she created her brand in the late 1990s and has grown a cosmetic empire, later branching out into Spa and Wellness Hotels in Poland. Currently, Dr Eris owns three luxurious Spa Hotels in Poland: in Krynica Zdrój, Wzgórza Dylewskie and Polanica Zdrój. Irena Eris brand is the only Polish brand admitted to the prestigious Comite Colbert, a club whose members are exclusive brands like Guerlain, Cartier, Chanel, Louis Vuitton, etc.