Armenia: A Premier Travel Destination for 2025

Reasons to visit Armenia in 2025!

Distinguished by Lonely Planet

Armenia has been officially recognized as one of Lonely Planet’s Top Destinations for Best in Travel 2025. This recognition highlights Armenia’s exceptional combination of breathtaking landscapes, profound historical significance, and unique cultural experiences that make it a distinguished yet undiscovered destination.

Renowned Viticultural Heritage

Armenia stands as one of the world’s oldest wine-producing regions, with viticultural traditions dating back over 6,200 years. This makes it an exceptional destination for oenophiles seeking to explore distinctive varietals, scenic vineyards, and time-honoured winemaking practices. Armenia’s viticultural significance is evidenced by:

• Areni-1 Cave: Archaeological site of the world’s oldest documented winery
• Volcanic Terroir: Distinctive soil composition that produces exceptionally complex grape varieties
• Indigenous Cultivars: Opportunity to sample rare wines produced from native Areni, Voskehat, and Khndoghni grapes
• Artisanal Wineries: Authentic experiences at boutique and family-operated establishments

Wine enthusiasts will find Armenia to be an essential addition to their travel itinerary. The experience ranges from guided tastings in ancient cave wineries to savouring fine wines against the backdrop of the majestic Mount Ararat.

Culinary Excellence

Armenia presents a remarkable gastronomic landscape rooted in centuries of tradition and renowned hospitality. Notable specialties include:

• Lavash: This traditional flatbread, baked in clay ovens (tonir), has been recognized by UNESCO as an Intangible Cultural Heritage element
• Tolma: Grape or cabbage leaves or vegetables filled with seasoned meat and rice, commonly featured at family gatherings and celebrations
• Ghapama: A distinctive seasonal dish prepared for winter festivities, consisting of pumpkin stuffed with rice, dried fruits, nuts, and honey
• Gata: A regionally diverse layered pastry with sweet filling, traditionally served with tea and considered an essential culinary experience
• Sweet Sujukh: A traditional confection of walnuts dipped in thickened grape juice molasses, available year-round in local markets throughout Armenia

For individuals, groups or incentive travel, ESI DMC Armenia will tailor every trip to your client’s specific requirements.  Speak to the team at DMC Armenia for all the necessary information and opportunities available.